Molde, 27 January 2025
Nofence, the world’s first commercially available virtual fencing company, is pleased to announce an extended warranty period of five years - up from the current two years - for customers in Ireland for all collars bought from 2024 onwards. Simultaneously, Nofence decided to lower the price of its offering to broaden access to the technology within the Irish market.
A commitment to quality and durability
The five-year warranty reflects Nofence’s confidence in the durability and performance of its innovative product. This comes after Nofence customers experienced their best season ever following significant product improvements. Developed by farmers for farmers, Nofence’s technology strives to deliver flexibility and efficiency in livestock management. As a pioneer, Nofence continues to lead the movement toward making virtual fencing increasingly more practicable and reliable than physical fences.
Nofence has also improved robustness of battery lifetime as part of its investments in further increasing its product quality. This increases the product’s reliability and provides more security to farmers by ensuring continuity in working virtual fences and constant monitoring of livestock when they are out grazing. Nofence is confident that, from now on, the battery of its cattle collars will last over a nine-month grazing season, while for small ruminants, it will require a single charge - depending on usage patterns.
Price cuts to enhance affordability for more
The price of a cattle collar will drop to €339, and subscription fees will be waived during the first year for customers using Nofence’s technology, regardless of the type of collar used. Recognising that cost may have been a challenge for farmers in Ireland, Nofence has engaged national and local organisations to highlight the benefits of virtual fencing, particularly for farmers’ well-being, the environment and animal health, while emphasising the need for financial support to assist farmers interested in purchasing this product. In a similar vein, Nofence’s price reduction for the hardware and elimination of subscription fees aim at expanding access for Irish farmers to this tool, which many have described as a game changer for their farm operations.
Listening to customers and delivering value
The extended warranty and price reduction of its offering demonstrate that Nofence carefully listens to its customers as well as its employees from the farming community and takes their input into account. This decision also reflects that Nofence is dedicated to delivering exceptional product value at competitive pricing. The company continues to innovate and adapt to the demands of its customers as this had been long-standing requests from Nofence users. With this extended warranty and lower prices, Irish farmers can benefit from enhanced peace of mind, securing their purchase at the best possible rate, all while knowing their investment is protected for longer - this is a step designed to greatly improve the Return on Investment (ROI) for the product.
Nofence’s CEO Joachim Kähler highlighted the company’s focus on continuous product improvement and its objective to address the needs of its customers:
“We strive to bring the most attractive offer to livestock farmers, and extending our warranty to five years in Ireland is a testament to that commitment. This move not only reflects our confidence in the quality of our product but also that Nofence seeks to support farmers in the vital and challenging work they do each day. Additionally, the price reduction is another step toward ensuring that this transformative technology is more attainable for Irish farmers.”
By understanding and closely collaborating with its customers and in-house farmers, Nofence continues to be well-placed to support Irish farmers in managing their livestock more efficiently and sustainably.
About Nofence and the technology
Founded in Norway in 2011 by goat farmer Oscar Hovde at Batnfjordsøra, Nofence is the world’s first commercial virtual fencing system for livestock serving as a sustainable alternative to physical fencing. The animals’ grazing areas are managed using a GPS collar, which communicates with an app using a mobile network. When the animals approach the virtual fence, an escalating acoustic sound is played. If they ignore the sound they will get a mild but effective electrical pulse. The animals learn this quickly in their training period of 5-10 days depending on variables like the breed and the age of the animal.
The company’s virtual fences have increased in popularity since its pilot customers first began using it in Norway in 2019, with the company surpassing 100,000 collars sold across Europe in 2024 - a strong testament to the success of the new technology. Nofence has over 70 employees worldwide distributed between Norway, the UK, Ireland and Spain.
For media inquires, please contact:
Mathilde Chatin
Communications and Public Affairs Director
mathilde.chatin@nofence.no